A Secure and Privacy-Preserving Targeted Ad-System A Secure and Privacy-Preserving Targeted Ad-System
Paper summary Authors provide a privacy-preserving targeted ad system (PPOAd) via a User Ad Proxy which facilitates the anonymous expression of ad preferences and uses a blacklistable unlinkable credential system for registration credentials and an accountable ecash scheme for ad clicks. User information is only revealed if user clicks on an ad too many times, or attempts to double-spend an ad click allotment.
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A Secure and Privacy-Preserving Targeted Ad-System
Androulaki, Elli and Bellovin, Steven M.
Springer Financial Cryptography Workshops - 2010 via Local Bibsonomy
Keywords: dblp


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